Long Tail theory

This is an interesting phenomenon for next generation business model .

Read the Times one of the most influential person in the world

http://www.time.com/time/specials/2007/time100/article/0,28804,1595326_1595329_1616107,00.html

And the thoery here : http://www.firstmonday.org/issues/issue12_5/kilkki/index.html